The Estate Agent Consultancy Podcast
The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency.
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The Estate Agent Consultancy Podcast
If You’re Better… Why Are You Charging the Same?
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Is your pricing quietly working against you when you’re trying to win instructions?
In this episode, we explore how the way you price your service can completely undermine everything you say during a valuation — even if your offering is genuinely better.
We break down:
* Why low or “average” fees can create doubt instead of trust
* How pricing influences how sellers perceive your value
* The disconnect between what agents say they deliver and what they charge
* Why competing on price keeps you stuck with the wrong comparisons
* How to think about pricing in relation to the results you deliver
If your pitch is strong but your conversion rate isn’t where it should be, this episode will make you rethink how your pricing is positioning you.
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