Are There Too Many Letting Agents… or Just Too Many Average Ones?

Maybe the problem isn’t that there are too many agents… maybe it’s that too many of them sound exactly the same.

In this episode, I’m talking about the question so many agents ask:

How many agents is too many agents?

Because when every town seems to have another agency opening, another social media page launching and another person calling themselves a property expert, it’s easy to think the market is overcrowded.

But is that really the problem? I’m getting into why more competition is not always the issue, why blending in is far more dangerous than standing out, and what agents should really be focusing on if they want to grow in a crowded market.

If you’ve ever looked around at your local competition and thought, how are we supposed to win in this? this episode is for you.

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